Opinion

Trump's Insult Economy: A Look at His Pettiest Investments

President Donald Trump, an infamous businessman, loves a strategic rebrand — especially when it comes to branding his opponents. From “Sleepy Joe” to “Sloppy Steve,” some of his insults landed and lingered, while others — like “Laffin’ Kamala” or “Meatball Ron” flopped completely. But what makes a Trump nickname stick and which ones were too confusing, too forced or just uncomfortable for everybody involved?